Write@Home
Winter 2015

Shopping

miniature brick-and-mortar shop on mobile phone

Nowadays shopping is unavoidable in this modern world. When we compare shopping online or shopping in-store, most people like both. People shop whenever the time permits.

There are various differences between online and in-store shopping. However, these days I have noticed that many people prefer online shopping. I believe that the shopping preference of a person depends upon his or her situation.

Some people go shopping as their free time activity. Like many other activities, shopping is their hobby for some people. They want to look attractive. So they try different clothes, food, cosmetic products etc. Many buy birthday or anniversary gifts for their dear ones. Youngsters go shopping to upgrade their mobiles. It gives them happiness.

Mobile technology has a critical role in online shopping. Online shopping is most convenient for those who don't have time to go out or those who are busy with their online jobs, online studies etc. If a shopper needs something immediately, then offline shopping is better when the delivery  can take more than one week. A shopper can find a better price online versus shopping in a store. He can find a deal like "No taxes, no delivery charges” without waiting in a long line. Sometimes an item can be out of stock in a store, but online you find it easily without driving here and there. Many disabled people prefer online shopping.

After collecting some data I want to say that there are many similarities and differences between both types of shopping. I noticed that shopping depends upon a shopper's mood. Location, price, convenience, knowledge and advertising are the five main features of both types of shopping.